Love Envelope and Appy Couple, compared.
The only one here with a real guest app, and one of only two that charge a subscription. What you are renting is a platform. What you are buying here is an invitation.
Appy Couple was one of the first to argue that a wedding needs an app rather than a page, and for a certain kind of wedding the argument is correct. Three days, two countries, four events, a shuttle bus and a dress code that changes on the Saturday: that is a wedding where guests need something on their phone that answers questions without anybody having to be asked.
It is a subscription. Their own pricing page shows €100 a year or €12 a month for the website, the app and the digital invitations together, with a custom domain around twenty dollars a year on top, and it runs until you cancel it. Older reviews describe a one off fee, which is no longer what the page says, so it is worth reading before assuming.
Love Envelope is one thing rather than a platform, and it is the earliest thing in the sequence: the invitation you send before any of the rest exists. It is paid once and stays. If your wedding genuinely needs the app, rent the app. What it will not do is be the piece you put in a hundred messages eight months before the day.
Side by side.
Two paid products aimed at different parts of the same wedding.
What it is
Love EnvelopeThe invitation, at a link, with the reply on it.
Appy CoupleA wedding website with a matching guest app.
What you pay
Love Envelope$100 once, and it never comes back.
Appy CoupleA subscription. Their page shows €100 a year or €12 a month, cancel at any time.
When it stops costing
Love EnvelopeImmediately. There is nothing running.
Appy CoupleWhen you cancel it, which is a thing to remember after the wedding.
What you send first
Love EnvelopeThe invitation itself.
Appy CoupleA link to the site, or an invitation to download the app.
Guests needing an app
Love EnvelopeNever. It is a web page and opens in anything.
Appy CoupleThe app is the good part, so guests are asked to install it.
Multi day schedules
Love EnvelopeAn order of the day on the invitation, which covers most weddings.
Appy CoupleBuilt for exactly this, and better at it.
Replies
Love EnvelopeOn the invitation. One person answers for the whole party and names everybody in it.
Appy CoupleIn the app and on the site. The recurring complaint is that a guest cannot answer for a household, so couples build the profiles by hand.
Adverts or upsells
Love EnvelopeNone.
Appy CoupleNone either, which is the benefit of being paid for.
Using both
Love EnvelopeInvite from here, run the weekend there.
Appy CoupleNo conflict.
Their public pricing was last read on August 22, 2026. Prices move, and theirs is the page that decides what you pay them, so check it before you decide anything.
What Appy Couple does better.
The app, which is the real thing here and the only one of its kind on this page. Guests install something branded to your wedding, with the schedule, the maps, the dress codes, messaging and shared photos in it, rather than bookmarking a web page. For a wedding that runs over several days or several venues, that is worth paying for. Being paid rather than free is part of what makes it good, too: no registry funnel runs through your guest experience, which cannot be said of the free wedding websites here.
Where the difference actually shows.
Four things worth weighing if you are already prepared to pay for something.
An install is a barrier at the wrong moment
Asking somebody to download an app is fine in the fortnight before a wedding they are travelling to. It is a poor first move eight months earlier, when all you want is for them to see the invitation and answer it.
Most weddings are one day in one place
If yours is, an app is solving a problem you do not have, and the schedule on the invitation covers it. If yours is not, the app earns its money.
The invitation still has to exist
Whatever else is being built, at some point a hundred people are sent something that says they are invited. That message is the one thing every wedding has, and it is the piece this makes properly.
A subscription outlives the wedding
The invitation goes out in March and the wedding is in September, and unless somebody remembers, the plan is still running the following spring. One payment has nothing to remember and nothing to cancel.
Which of the two to use.
It depends almost entirely on how complicated your wedding is.
One day, one place, or two events in the same city, you want the invitation to be right rather than a whole guest platform, and you would rather not have a subscription running because of a day that has already happened.
Several days, several venues, travelling guests and a real need for a schedule and updates in a pocket. The app is worth renting for that. Send the invitation from here and run the weekend there.
Worth reading either way.
Guides on wording, timing and replies that apply whichever of the two you end up using.
- Invitation wording when parents are hostingThe host line is the first sentence of an invitation and the one that causes the most family conversation. Every version of it, including the awkward ones.6 min read
- Anniversary party invitation wordingWording for a fortieth, a sixtieth, one thrown by the children, and a quiet one for two. Including the line that gets the older guests to reply.5 min read
- Adults only wording that nobody takes badlyHow to say no children without sounding cold, where to put the line, and what to do about the guest who asks anyway.5 min read
- Vow renewal invitation wordingYou are not getting married, you are saying it again on purpose. Wording for ten years, twenty five, and the ones that follow something hard.5 min read
- Reception only invitation wordingInviting somebody to the party and not the ceremony, without it reading as a second tier. The wordings that work and the ones that sting.5 min read
- Asking guests about dietary requirementsAsk once, at reply time, in one open box. Why the tick list is the wrong shape, and what your caterer actually needs from you.4 min read
$100, once.
One payment for one invitation, and the link stays online permanently with the replies behind it.
Asked and answered.
What people ask when they are already willing to pay for something.
Not according to their own pricing page, which shows €100 a year or €12 a month with cancellation at any time. Older write ups describe a single fee, so it is worth checking their page rather than a review. Ours is one payment and there is nothing to cancel.
No, nothing. The invitation is a web page. It opens in whatever browser is already on the phone, with no app, no account and no sign in, and the reply is on the same page.
Yes. The invitation carries an order of the day, what to wear, getting there, somewhere to stay, gifts, questions and who to ring, all optional and all left off entirely if you do not fill them in.
If your wedding needs one, do. They answer different problems: the app is for guests during the weekend, the invitation is for guests eight months earlier. Neither replaces the other.
Yes. $100 once, no subscription, nothing per guest and nothing to cancel, and the invitation stays online permanently.
Tell us if any of this is wrong.
Their prices are theirs to change, and a page quoting them is only as good as the day it was read.
Spotted something out of date about Appy Couple?
If a price has moved, a feature has been added or dropped, or something here reads as unfair, write and say so. It gets checked against their own pages and corrected, and the date printed under the table moves with it. A note from the service being written about is as welcome as one from a couple.
Contact usNothing on these pages is paid for. No service here has paid to be included, written about or left out.
Other comparisons
The rest of the field, one page each.
- Paperless PostDigital invitations, paid for in coins and spent per recipient.
- GreenvelopeOnline invitations for weddings, priced by the size of the guest list.
- EviteFree party invitations supported by advertising, with paid tiers to remove it.
- ZolaA whole wedding planning suite, with a free website and a registry at the centre of it.
- JoyA free wedding website, guest app and digital invitations, funded by paper and the registry.
- The KnotA wedding marketplace and planning suite, with a free website inside it.
- MintedA print shop with a designer marketplace, and a free website alongside it.
- PunchbowlSubscription online invitations and cards, aimed at parties rather than weddings.
- CanvaA design tool. It makes a picture of an invitation and leaves the sending to you.